newstodate.aero
OCT 07, 2004 (newstodate): The uneven penetration of e-bookings on the global airfreight market place reveals some interesting traits.
-Lufthansa Cargo's overall e-bookings penetration rate is currently at 25 percent, but statistics document a most uneven spread, says Wolfgang Schmitz, Lufthansa Cargo sen VP business excellence & development.
-The rate runs as high as 80 percent in markets in the Far East, notably Korea and China, while Europe lags behind with percentages in the 20'ies or below.
-The basic explanation is that in the Far Eastern markets, there was originally no infrastructure. From the start, electronic channels of communication formed part of the initial introduction and spread of air cargo services, by-passing earlier stages as still dominating in the western markets. Also, the operative staff in these countries have no barriers against electronic tools and adapt easily to the most modern procedures.
-In the western markets including Western Europe and USA, the culture still builds on a much higher degreee of manual intervention and traditional means of communication, holding back to eventual cut-over to electronic communication, says Mr Schmitz.
According to Mr Schmitz, the industry will probably see the new markets in Eastern Europe and Russia overtaking West Europe and USA, too, as to penetration of e-bookings for reasons similar to those of the process in the Far East and China.
-Lufthansa Cargo's overall e-bookings penetration rate is currently at 25 percent, but statistics document a most uneven spread, says Wolfgang Schmitz, Lufthansa Cargo sen VP business excellence & development.
-The rate runs as high as 80 percent in markets in the Far East, notably Korea and China, while Europe lags behind with percentages in the 20'ies or below.
-The basic explanation is that in the Far Eastern markets, there was originally no infrastructure. From the start, electronic channels of communication formed part of the initial introduction and spread of air cargo services, by-passing earlier stages as still dominating in the western markets. Also, the operative staff in these countries have no barriers against electronic tools and adapt easily to the most modern procedures.
-In the western markets including Western Europe and USA, the culture still builds on a much higher degreee of manual intervention and traditional means of communication, holding back to eventual cut-over to electronic communication, says Mr Schmitz.
According to Mr Schmitz, the industry will probably see the new markets in Eastern Europe and Russia overtaking West Europe and USA, too, as to penetration of e-bookings for reasons similar to those of the process in the Far East and China.