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OCT 12, 2004 (newstodate): There seems to be conflicting interpretations within Lufthansa Cargo of the status of e-booking percentages.
-The high e-penetration rate results from our extensive marketing activities, which we perform, says Helga Eder, Lufthansa Cargo corporate communications.
-Furthermore we believe the fact that we offer more eChannels than our competitors also has a positive influence. At Lufthansa Cargo every customer can choose which type of eBooking, via Lufthansa Cargo-website, Traxon/EDI or GF-X, suits him best. Our e-Booking offer is more tailor-made to the customers needs, she says.
But Wolfgang Schmnitz, LH Cargo sen VP business excelence & development, thinks differently.
-Our e-booking rate should in fact be higher. I think we have too many e-booking options which maybe dilute the effects from our efforts. A stronger focus on just one or at most two options would pay off, says Mr Schmitz.
-Eventually I would envisage the merger of the services of GF-X and Traxon, which would boost the e-booking volumes, he says.
-The high e-penetration rate results from our extensive marketing activities, which we perform, says Helga Eder, Lufthansa Cargo corporate communications.
-Furthermore we believe the fact that we offer more eChannels than our competitors also has a positive influence. At Lufthansa Cargo every customer can choose which type of eBooking, via Lufthansa Cargo-website, Traxon/EDI or GF-X, suits him best. Our e-Booking offer is more tailor-made to the customers needs, she says.
But Wolfgang Schmnitz, LH Cargo sen VP business excelence & development, thinks differently.
-Our e-booking rate should in fact be higher. I think we have too many e-booking options which maybe dilute the effects from our efforts. A stronger focus on just one or at most two options would pay off, says Mr Schmitz.
-Eventually I would envisage the merger of the services of GF-X and Traxon, which would boost the e-booking volumes, he says.