newstodate.aero
SEP 09, 2004 (newstodate): British Airways World Cargo is keen to see e-bookings via GF-X grow.
-We continue to fully support GF-X as our preferred e-booking channel, and we have been experiencing year on year growth, in number of
bookings, in excess of 100 per cent, says Andrew Southey, BAWC global products manager.
-Our current overall penetration level is approx four per cent, meaning that some four percent of total bookings on BAWC are now made through GF-X. However of those customers signed up to GF-X in the countries where they are signed up, the penetration level is approx 20 per cent.
-We are confident that we will see continued growth in the future. This will depend on a number of factors including more forwarders signing up and GF-X being made available to signed-up forwarders in more countries.
-It is also crucial that existing GF-X customers increase their penetration levels. Of these, growth from the first two will slow as most of our biggest customers are signed up, in our biggest markets.
-To assist in growing the numbers, we have carried out tactical promotions with individual customers and this has proved successful, says Mr Southey.
-We continue to fully support GF-X as our preferred e-booking channel, and we have been experiencing year on year growth, in number of
bookings, in excess of 100 per cent, says Andrew Southey, BAWC global products manager.
-Our current overall penetration level is approx four per cent, meaning that some four percent of total bookings on BAWC are now made through GF-X. However of those customers signed up to GF-X in the countries where they are signed up, the penetration level is approx 20 per cent.
-We are confident that we will see continued growth in the future. This will depend on a number of factors including more forwarders signing up and GF-X being made available to signed-up forwarders in more countries.
-It is also crucial that existing GF-X customers increase their penetration levels. Of these, growth from the first two will slow as most of our biggest customers are signed up, in our biggest markets.
-To assist in growing the numbers, we have carried out tactical promotions with individual customers and this has proved successful, says Mr Southey.