newstodate.aero
FEB 08, 2005 (newstodate): British Airways World Cargo maintains e-booking as its prime option, but is seeing little progress in market penetration.
-We are subscribers to GF-X, and forwarders that can book via this channel now generate some 18 percent of their BAWC-bookings electronically, says Tony Nothman, BAWC VP UK, Europe and African Continent.
-But in total, only some three or four percent of our total bookings come electronically, as forwarders still mainly book through traditional channels.
-We would obviously very much like to see this figure growing as e-booking is one of the important venues for cutting costs further and contribute to a positive yields development. But the crux seems to be that we must be able to add further value to the forwarders' electronic bookings in order to boost volumes, he says.
-Compared with developments on the passenger transportation side, air cargo still lags much behind. Even so we are considering various measures to see the cargo e-booking figures growing within a year, says Tony Nothman.
-We are subscribers to GF-X, and forwarders that can book via this channel now generate some 18 percent of their BAWC-bookings electronically, says Tony Nothman, BAWC VP UK, Europe and African Continent.
-But in total, only some three or four percent of our total bookings come electronically, as forwarders still mainly book through traditional channels.
-We would obviously very much like to see this figure growing as e-booking is one of the important venues for cutting costs further and contribute to a positive yields development. But the crux seems to be that we must be able to add further value to the forwarders' electronic bookings in order to boost volumes, he says.
-Compared with developments on the passenger transportation side, air cargo still lags much behind. Even so we are considering various measures to see the cargo e-booking figures growing within a year, says Tony Nothman.